Some of the metrics that could be relevant to WhatsApp's performance and user engagement may include:
Monthly Active Users (MAUs): WhatsApp's MAUs represent the number of unique individuals who use the platform at least once per month. This metric provides insights into the size and growth of WhatsApp's user base.
Daily Active Users (DAUs): WhatsApp's DAUs indicate the number of unique individuals who use the platform at least once per day. This metric provides a more granular view of user engagement on WhatsApp.
Messaging Volume: Metrics related to messaging activity on WhatsApp, such as the number of messages sent, photos shared, voice and video calls made, and file transfers. These metrics reflect user engagement and the level of communication occurring on the platform.
Features and Updates: Tracking the introduction and adoption of new features and updates on WhatsApp, such as group calling, video calling, stickers, or privacy enhancements. These metrics provide insights into user engagement and the platform's ability to drive feature adoption.
Privacy and Security Metrics: WhatsApp places a strong emphasis on privacy and security. Metrics related to user privacy settings, encryption usage, and compliance with data protection regulations may be relevant in assessing WhatsApp's commitment to privacy.