Coinbase primarily focused on the following metrics:
Verified Users: Coinbase tracks the number of verified users on its platform. Verified users are individuals who have completed the necessary identity verification process to use Coinbase's services.
Monthly Transacting Users (MTUs): Coinbase tracks the number of unique individuals who transact on its platform at least once per month. This metric indicates the size and growth of Coinbase's active user base.
Trading Volume: Coinbase reports on the total volume of digital assets traded on its platform during a specific period. This metric provides insights into the level of trading activity on Coinbase.
Assets Supported: Coinbase may report on the number and variety of digital assets supported on its platform. This metric reflects the breadth of assets available for trading and custody on Coinbase.
Coinbase Pro Metrics: Coinbase Pro is Coinbase's professional trading platform. Coinbase may track metrics specific to Coinbase Pro, such as the number of active traders, trading volume, and adoption rates among professional traders.
Product Metrics: Coinbase operates multiple products, including a cryptocurrency exchange, wallet, and custody services. The company may report on metrics specific to each product, such as the number of users, adoption rates, and user satisfaction ratings.
Coinbase Wallet Metrics: Coinbase offers a digital wallet for users to store and manage their digital assets. The company may report on metrics related to the usage of its wallet service, such as the number of active wallet users, wallet transaction volume, and user engagement with wallet features.
Active Trading Days: Coinbase may report on the number of active trading days during a specific period. This metric provides insights into the overall level of engagement and activity on Coinbase's platform.
Institutional Investors: Given the growing interest of institutional investors in cryptocurrencies, Coinbase may report on metrics related to institutional adoption, such as the number of institutional investors, trading volume from institutional investors, and assets under management from institutional investors.
Regulatory and Compliance Metrics: Given the importance of regulatory compliance in the cryptocurrency industry, Coinbase may report on metrics related to compliance, such as the number of regulatory inquiries, regulatory licenses obtained, and compliance costs.