Shopify primarily focused on the following metrics:
1. Gross Merchandise Volume (GMV): Similar to eBay, Shopify tracks the total value of goods sold on its platform during a specific period. GMV provides insights into the overall transactional activity and growth of the platform.
2. Monthly Recurring Revenue (MRR): Shopify's MRR metric represents the predictable and recurring revenue generated from its subscription plans. It includes the fees collected from merchants for using Shopify's platform and related services.
3. Merchant Metrics: Shopify tracks various metrics related to its merchant base, including the number of active merchants, new merchant sign-ups, and merchant churn rates. These metrics help evaluate the platform's merchant acquisition and retention efforts.
4. Average Revenue Per User (ARPU): ARPU measures the average revenue generated per merchant or user on Shopify's platform. It indicates the effectiveness of Shopify's pricing and upselling strategies.
5. App Store Metrics: Shopify operates an app store that offers various third-party applications and integrations. Metrics related to the app store may include the number of apps available, app installations, and developer activity. These metrics reflect the ecosystem's growth and engagement.
6. Shopify Plus Metrics: Shopify Plus is a higher-tier subscription plan targeting larger enterprises. Shopify may track metrics specific to its Shopify Plus segment, such as the number of Shopify Plus merchants, revenue contribution, and expansion within this customer segment.