LinkedIn primarily focus on the following metrics:
1. User Metrics: LinkedIn tracks various user-related metrics to gauge its platform's growth and engagement. These may include:
Total members: The total number of registered LinkedIn users.
Unique visiting members: The number of distinct members who visited LinkedIn during a specified period.
Page views: The total number of pages viewed by members.
Engagement: Measures of user activity, such as likes, comments, shares, and posts created.
2. Talent Solutions: LinkedIn's Talent Solutions segment focuses on its recruitment and job-seeking services. Metrics related to this segment may include:
Job postings: The number of job advertisements posted on LinkedIn.
Recruiter seats: The number of subscriptions to LinkedIn's recruiter tools.
Talent pool: The size and quality of the candidate database available to recruiters.
3. Marketing Solutions: LinkedIn's Marketing Solutions segment deals with advertising and marketing services on its platform. Relevant metrics might include:
Ad impressions: The number of times ads were displayed to LinkedIn members.
Click-through rates (CTRs): The percentage of ad views that resulted in member clicks.
Ad engagement: Metrics like likes, shares, comments, and click-throughs on sponsored content.
4. Sales Navigator: LinkedIn's Sales Navigator is a premium sales tool for businesses. Metrics for this segment may include:
Subscriptions: The number of users subscribed to the Sales Navigator service.
Engagement: Measures of user activity within Sales Navigator, such as InMail usage, saved leads, and team collaboration.