Spotify metrics are listed below:
Monthly Active Users (MAUs): Spotify tracks the number of unique users who engage with the platform during a given month. MAUs provide insights into the platform's reach and user base growth.
Premium Subscribers: Spotify reports on the number of paying subscribers who have a Premium subscription. This metric is crucial as it indicates the company's ability to convert free users into paying customers.
Ad-Supported Users: Spotify also tracks the number of users who utilize the free, ad-supported version of the platform. This metric is important for understanding the size of the potential advertising audience.
Subscriber Retention: Spotify monitors subscriber churn rates to assess customer retention and loyalty. This metric reflects the percentage of subscribers who cancel their subscriptions over a specific period.
Listening Hours: Spotify tracks the total number of hours users spend streaming music on the platform. This metric helps measure engagement and user activity.
Content Engagement: Spotify may report on metrics related to content consumption, such as the number of streams, plays, skips, and playlist saves. These metrics offer insights into user preferences, popular content, and trends.
Podcast Metrics: With its focus on podcasting, Spotify may track additional metrics related to podcast consumption, such as podcast listens, downloads, and engagement with exclusive or original podcast content.
Advertising Metrics: As Spotify offers ad-supported free streaming, the company tracks metrics related to advertising, such as ad impressions, click-through rates (CTRs), and advertising revenue generated from its platform.