Some of the metrics that may have been relevant for Instagram's performance assessment include:
Daily Active Users (DAUs): Instagram's DAUs represent the number of unique individuals who use the platform on a daily basis. This metric indicates the size and engagement of Instagram's active user base.
Monthly Active Users (MAUs): Instagram's MAUs represent the number of unique individuals who use the platform at least once per month. This metric provides a broader view of Instagram's user base and growth trajectory.
Engagement Metrics: Instagram tracks various engagement metrics, including the number of likes, comments, shares, and views on posts, stories, and other content formats. These metrics provide insights into user activity and the level of interaction with Instagram's features.
Stories Metrics: Instagram may report on metrics specific to its Stories feature, such as the number of active users viewing Stories, the number of Stories created, and engagement with interactive features within Stories.
Explore Metrics: Instagram tracks metrics related to user engagement with the Explore feature, such as the number of users exploring content, time spent on Explore, and engagement with recommended content.
Advertiser Metrics: Given the importance of advertising revenue to Instagram, metrics related to advertisers and ad performance may be reported. These metrics could include the number of active advertisers, ad impressions, click-through rates, and other ad engagement metrics.
Content Metrics: Instagram may report on metrics related to the content shared on the platform, such as the number of photos and videos uploaded, the number of IGTV views, and the number of live video broadcasts. These metrics provide insights into user-generated content creation and consumption trends on Instagram.
User Safety Metrics: Instagram may report on metrics related to user safety, including the number of content takedowns, accounts disabled for policy violations, and efforts to combat spam, harassment, and harmful content.