Here are some other metrics that AirBnB might track:
1) Operational Metrics:
Number of Listings: The total number of active listings on the platform, indicating the growth and scale of the platform.
Nights and Experiences Booked: The total number of nights and experiences booked through the platform, providing an indication of user engagement and demand.
Number of Active Users: The total number of active users on the platform, including both hosts and guests, showing the size and growth of the user base.
Average Daily Rate (ADR): The average price per night of accommodations booked through AirBnB, reflecting pricing trends and revenue potential.
Bookings by Region: The breakdown of bookings by geographic region, providing insight into demand and market trends.
Mobile App Usage: The number of downloads and usage of AirBnB's mobile app, indicating the level of mobile engagement.
2) Customer Engagement Metrics:
Guest Reviews and Ratings: The number and average rating of guest reviews, reflecting guest satisfaction and experiences.
Host Retention Rate: The percentage of hosts who continue to list their properties on AirBnB over time, indicating host satisfaction and loyalty.
Repeat Guest Rate: The percentage of guests who have booked through AirBnB more than once, highlighting customer loyalty and engagement.
Net Promoter Score (NPS): A metric that measures the likelihood of customers to recommend AirBnB to others, reflecting overall customer satisfaction and loyalty.
3) Trust and Safety Metrics:
Trust and Safety Incidents: The number and nature of trust and safety incidents reported on the platform, indicating the effectiveness of AirBnB's safety measures.
Host Compliance: The percentage of hosts who are compliant with AirBnB's policies and guidelines, indicating the level of host responsibility and adherence.
Response Time: The average time it takes for hosts to respond to guest inquiries, reflecting host responsiveness and customer service.