Google uses a complex algorithm to determine the most relevant results for a search query, which takes into account various factors such as the keywords used, the user's search history, location, language, and many others. In the case of the keyword "apple," Google's algorithm will likely look at the user's search history and location to determine whether they are more likely searching for information about the fruit or the technology company. For example, if the user has been searching for recipes or health benefits related to fruits, Google will likely prioritize showing results related to the apple fruit. However, if the user has been searching for tech-related topics or has shown an interest in Apple products, Google will likely prioritize showing results related to the Apple company and its products such as iPhones, iPads, and Mac computers. Additionally, Google's algorithm may also consider the context of the search query and the intent of the user. For instance, if the user types in "apple store," Google will likely prioritize showing results related to the Apple company's retail stores rather than the fruit. It's important to note that Google's algorithm is constantly evolving and improving, and there may be additional factors at play that influence the results displayed for a particular search query.